Marketplace App — B2B E-Commerce Automation Platform for Retail Brands
65%
Increase in automated business profile registrations
95%
Monthly active location-based consumer searches
About the Client and Project
The client is a fast-growing retail brand managing B2B operations across multiple sales channels and vendor networks. They approached us to build Marketplace — a unified mobile app to automate their entire order and inventory workflow from a single platform.
With a wide network of vendors, warehouse teams, and operations managers spread across locations, the brand needed a mobile-first B2B solution that could handle real-time order tracking, automated reconciliation, and multi-vendor coordination — all while scaling with their growing business. Marketplace was engineered to be that single source of truth.
Industry
Retail & E-Commerce
Project Duration
2 months
Team Size
5
Client Location
New York City
Engagement Model
Fixed Budget
Our Process
1.
Conceptualization
Market understanding Localization
2.
Design
User flow Designing
3.
Development
Azure server
4.
Deployment
New York City
Challenges
1. Multi-Tenant Architecture & Scalability
- Developing a unified backend to seamlessly serve Consumers alongside four distinct business types: Professional Services, Restaurants, Retail/Pharmacy, and Hotels/BnB.
- Engineering a scalable backend architecture capable of supporting multiple business types, real-time interactions, and future feature expansion without performance degradation.
- Creating a mobile-first approach that delivers a native-like experience across iOS, Android, and Web platforms from a single centralized system.
2. Advanced Location-Based Discovery
- Integrating robust search capabilities that incorporate keyword-based search, category filtering, location-based ranking, and relevance weighting.
- Utilizing PostgreSQL with PostGIS extensions to accurately process geolocation data and execute highly efficient distance-based searches for consumers.
- Designing an intuitive discovery-first engine that allows users to instantly browse nearby businesses, view offerings, and initiate requests with zero friction.
3. Custom SaaS Billing & Security
- Bypassing traditional commission models to implement a complex billing system using Stripe, tailored specifically for monthly SaaS subscriptions and metered usage add-ons.
- Building dynamic feature gating that automatically adjusts a Business Owner's dashboard and capabilities based on their selected business type and subscription tier.
- Ensuring enterprise-grade security by implementing encrypted data storage, secure API access, and GDPR-aligned data handling to protect user privacy.
Client Goals
After a thorough understanding of the requirements, we designed a sophisticated, mobile-first B2B marketplace platform that would:
- Enable location-based discovery: Allow consumers to easily discover local businesses based on location and category.
- Empower business owners: Provide businesses with tools to showcase their services or products.
- Ensure seamless performance: Deliver a fast, intuitive, and scalable mobile-first user experience.
- Establish sustainable monetization: Generate revenue through subscriptions and usage-based upgrades.
- Future-proof the infrastructure: Support future growth through modular architecture and phased feature rollout.
Technology Stack
- Frontend: Built using Flutter to deliver a single-codebase, native-like mobile experience across iOS and Android , alongside React.js for the responsive web applications and Super Admin panel.
- Backend: Powered by a robust Node.js infrastructure to securely handle complex business logic, multi-tenant authorization, and real-time interactions across all platforms.
- Database & Discovery: Utilizes PostgreSQL paired with PostGIS extensions to process precise geolocation data and execute highly efficient, distance-based searches. AWS S3 is integrated for optimized, scalable media and portfolio image storage.
- Payments & Monetization: Seamlessly integrated with Stripe to automate the platform’s non-commission revenue model, managing tiered SaaS subscriptions and metered usage billing for business owners.
- Real-time Communication: Leverages Firebase Cloud Messaging (FCM) for reliable cross-platform push notifications and WebSocket architecture for instant, in-app chat between consumers and businesses.
- Cloud Infrastructure & Security: Deployed on AWS utilizing CI/CD pipelines for automated, zero-downtime releases. The architecture ensures enterprise-grade security through encrypted data storage, secure RESTful APIs, and strict role-based access controls.
Results
The deployment of the B2B Discovery Marketplace successfully centralized local business discovery and established a highly scalable, predictable SaaS revenue model.
- Successfully launched a unified, mobile-first platform that supports four distinct business verticals (Professional Services, Restaurants, Retail, and Hotels) from a single, centralized backend architecture.
- Streamlined the business onboarding process and replaced traditional, restrictive commission structures with a transparent subscription and metered-usage billing system.
- Delivered a frictionless, location-based user experience that allows consumers to instantly discover and connect with local services completely free of charge.
65%
Increase in automated business profile registrations
95%
Monthly active location-based consumer searches
Let's Build Together
Got a Project in Mind? Let's Make It Happen.
Whether you're a founder with an idea, a startup ready to build your MVP, a SaaS team scaling your product, or an enterprise modernizing your digital operations we're ready to deliver. From AI-powered mobile apps and web applications to UI/UX design and CMS development on Webflow, WordPress & Framer.
- Reply within 1 Business Day : Share your project idea and our team will respond within 24 hours guaranteed.
- Free Project Discovery & Brief: We'll understand your goals, audience and requirements to build a clear project brief.
- Custom Proposal & Transparent Pricing: Receive a tailored proposal with timeline, scope and honest pricing no hidden costs.
Start Your Project Today
Tell us about your project we’ll get back to you within 1 business day.
🔒 Your information is 100% secure & confidential
⭐ 5.0 Rated Agency | 50+ Projects | 6+ Countries Served